How is speed important for your WooCoomerce site during Christmas?
WooCommerce performance during Christmas cannot be avoided. The speed of your WooCommerce store is not an option; it is a necessity. If you are facing a slow loading speed, you need to optimize it before the arrival of Christmas.
November and December are two essential months to double your revenue, which we have already experienced; global retail e-commerce sales reached an estimated 5.8 trillion U.S. dollars in 2023.
Speed is an essential ingredient in the success of your WooCommerce site because it can either make or break your site with huge repercussions on bounce rate.
Every second of your WooCommerce site is playing its game. As many consumers purchase through their smartphones, it is estimated that 70% of users come back and make a purchase within 1 hour as compared to desktop shopping.
So, there is a need to work on the speed of your WooCommerce site along with the addition of new items to generate Christmas excitement for your customers in 2024. In this article, we will highlight different ways to optimize the speed of your WooCommerce platform during Christmas.
10 Ways to optimize the speed of your WooCommerce platform during Christmas
Ways to optimize the speed of your WooCommerce platform during Christmas
Our consumers, with a short attention span of 37 seconds, can leave your site if your WooCommerce site will not get loaded within their waiting time.
This can enhance the bounce rate, and therefore we need to work on the speed of your WooCommerce site. Here are a few ways to optimize the speed of your WooCommerce platform during Christmas, and they are
1. SEO optimization
If you are applying any changes to your site, including the title, meta description, links, published posts, structured data, and so on, then you need to do this before your event. Search engines like Google also take time to get updated with the changes that you have made to your site.
2. Republish
Republishing your content is like repromoting it. Update your content with a new date, apply new keywords, and double-check your backlinks.
It helps in filling your content calendar. You can republish the content by changing the images that you have used before. It is a smart solution if you do not have time to write about Christmas.
3. Social media platforms.
Promoting your brand on social media helps in bringing heavy traffic, brand awareness, and adding the product to their cart for better sales and conversions. You can promote your Christmas blog, Christmas gift guide, etc.
You can make maximum use of these rich, available resources to reach a maximum number of global audiences. It is also not necessary, and possible that you can have your presence on all social media platforms like Pinterest, Facebook, Instagram, YouTube, and LinkedIn.
Promote your brand based on your buyer persona, and you can feel your type of audience could be on LinkedIn, Instagram, etc. The goal is to bring people to your site by promoting about brand along with the idea of Christmas.
4. Right Segmentation
Firstly, you need to segment your products into different categories. You need to be fully aware of your bestseller, deal of the day, cross-sell, up-sell, products inspired by customers’ browsing history, discounts, coupons, etc.
You can promote this information in your blog with informative content and with the right CTA (call-to-action). The more you write and make consumers aware of, the more likely the sales pages related to these deals, best sellers, etc. will rank higher in SERPs.
5. Measurement Plan
You need to analyze and jot down your measurement plan. Tracking results is a great way to succeed. It also makes you aware of what strategies are performing well and what are not so that you can easily work on your weaknesses and will not try to repeat these mistakes next year.
6. WordPress Memory Limit
WordPress memory limit by default is 32 MB. In order to optimize the speed of your WooCoomerce platform during Christmas, it is necessary to enhance the memory limit of your WooCoomerce site. To understand the tips to enhance the memory limit, you can reach out to our MooCommerce experts anytime.
You need to ensure that you have a backup of your WooCommerce platform. The 6 billion out-of-stock messages during 2021 in the holiday season are themselves evidence that online shoppers are very excited for discounts and coupons during the time of Christmas.
For all WooCommerce platforms, November and December are precious months to double their target or more than that. Therefore, speed plays a pivotal role, and that can be enhanced with the WordPress memory limit.
7. Caching
The load on the server is crucial to optimize WooCommerce speed, and this is how caching comes into the picture. You can also install some of the best plugins like WP Rocket, WP Super Cache, W3 Total Cache, WP Fastest Cache, etc. Now it is easy to control and monitor the site caching mechanisms with the assistance of these plugins.
8. Content Delivery Network (CDN)
PoPs refer to Points of Presence that act like multiple locations. A Content Delivery Network (CDN) is a network of servers that are associated with PoPs. The whole procedure starts when you sign up with a CDN service. The data collected gets distributed across PoPs.
When a consumer reaches your site, all the information or data that is present on your site is delivered by the nearest PoP to the consumer’s location. This helps reduce the load on the hosting server, enhances the speed of your site, and therefore reduces the bounce rate. This is evident in the performance of the WooCommerce platform.
A CDN like Cloudflare offers free services that help in faster loading and need to check it out before Christmas.
9. Image Size? Unavoidable.
You cannot avoid the image size, especially if you are working on the speed of your WooCommerce site for Christmas. Image size is limiting the speed for downloading.
Additionally, you cannot delete images, as they are essential content. Image size should not be more than 150kb for a big full-width preview. You can also keep it to medium. The image needs to be high resolution with a small size for better speed.
10. Clean Database
A clean database helps increase speed, especially during Christmas. But before making any changes to your WooCommerce, a backup of everything is crucial. Any unwanted data needs to be removed.
You can either do it manually or install plugins like a Related Products widget, etc. It is irritating to do it, but it is important to enhance the speed and provide a better user experience.
Final Words
WooCommerce is the most reliable platform and is used by 6.6 million websites because of its flexibility, because of that, every online business is taking care of everything, including speed, to maximize their revenue, especially during Christmas. The above-mentioned 10 ways will help you to maximize your sales, and conversions if implemented diligently.
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Double your revenue is especially important if you are a newly launched online business, and in this case, our professionals, especially those experienced with WooCommerce will assist you round-the-clock during Christmas.
Neranix is popular for its quality service globally. We also offer online customers the possibility to get a quick start with a good webshop solution.
Apart from that, our experts are also experienced with Magento, WooCommerce, UX/UI, SEO, WooCommerce plugins, online store development, PCK POS, Google Analytics, Google Ads campaigns, WooCommerce page speed, Black Friday, Magento SEO, WordPress, cart abandonment, Black Friday Online vs. In-store, Neranix for Christmas 2024, Cyber Monday Scam, and so on.
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