Black Friday Marketing Tips & Strategies For E-Commerce in 2024!
19 expert Black Friday tips for 2024 should be applied to grow e-commerce. Black Friday is considered an essential and successful tool for retailers and online merchants to attract customers with attractive offers and discounts. This tradition lasts for almost a month or more.
Black Friday almost doubles the revenue of e-commerce businesses, and therefore, Black Friday is considered to be an exemplary marketing strategy in 2024.
Every online business is looking for Black Friday strategies and tips to apply in order to reach their potential customer. In 2024, Black Friday is supposed to be on November 29th.
It has been a tradition for Americans for over 50 years, and almost 76% of American shoppers tend to do online shopping on Black Friday.
After knowing the importance of Black Friday for e-commerce businesses, it is also crucial to get prepared with 19 Black Friday marketing tips & strategies for e-commerce in 2024, along with what Black Friday is.
What is Black Friday?
Black Friday is the start of the holiday with attractive discounts and offers. This tradition had been started in the US 50 years ago and is followed on the first Friday following Thanksgiving.
Therefore, in 2024, Black Friday will begin on November 29th, which is a great opportunity for e-commerce businesses to apply their 19 Black Friday marketing tips and strategies to bring traffic to their e-commerce site.
19 Black Friday Tips & Strategies For E-Commerce in 2024!
Here are some 19 successful tips to make your brand stand out from your competitors during Black Friday in 2024.
1. Presence of social media channels
Promoting your Black Friday on various social media channels is a guide to bringing a large volume of traffic to your e-commerce site. According to research, promoting on social media enhances your visibility and brand awareness among your target audience and is, therefore, a very successful trip and strategy in 2024 to generate double revenue.
Connecting with your audience on social media channels reduces the gap between the customer and the brand, which requires a deep comprehension of the needs of your audience.
2. Why me?
Why me? This is a question that every e-commerce business asks itself, and the answer itself is hidden behind the outcome of your metrics and the number of traffic that you get every day on your e-commerce site. The cornerstone of every e-commerce business is quality and transparency.
Customer retention is based on satisfaction, quality of your product, and transparency in terms of your email address, office address, phone number, and tracking of their orders, which are crucial for building trust among your target audience.
So, this is an indispensable strategy and a tip that you covet for customers, as customers are your bread and butter of the e-commerce business.
3. Urgency to shop or FOMO
The feeling of urgency also acts like a FOMO (fear of missing out) with novelty campaigns and lucrative offers. The attractive deals and offers the e-commerce business that offers through Black Friday with a limited time build a sense of urgency among your target audience
It pushes them emotionally to buy the product, and also those products in which they are only interested in purchasing for 70% just because of profitable discounts act as a successful tip and strategy.
4. Email marketing
The goal of every e-commerce business is to grow its email list by eliciting the customer’s information. The email list helps in campaigning about their goods and services with their discounts and offers through the medium of Black Friday.
The information that the email list consists of is also helpful for drafting personalized emails to our loyal customers, which is considered to be the most successful tip for helping them to purchase.
5. Keyword is my hero!
Keywords act as a hero for all e-commerce businesses to generate revenue. The value of keywords holds an important position in growing your sales. You need to update your e-commerce site by keeping yourself informed with the report of what your customer is looking for.
It is a need and a demand to understand how your customer searches for your product by using what keywords help in optimizing your business.
Optimizing your Black Friday with the implementation of the right keyword can also double your opportunity and lead to sales and conversions. Therefore, the keyword is considered to be well-intended by e-commerce businesses during holidays.
6. Application of chatbots to bolster conversions
The value of AI-like chatbots was realised when the growth in sales of Harley Davidson reached 3000% in 2017. Since then, e-commerce businesses have applied chatbots to e-commerce sites.
Chatbots, with a conversational approach, are prepared and trained with all the questions and answers by the experts, and they are well-informed as to what the customers will ask for. The presence of round-the-clock would help in encoding the strength of the e-commerce business and ward off abandoned carts.
7. Long-time customer deals
Millions of online businesses, in order to prevent losses, are corroborated with the tips and strategies of Black Friday to get prepared in 2024.
Everyone wants to get acknowledged, and the same is implied for your loyal customers. Black Friday is a great excuse to acknowledge your customers in order to uphold a strong and long-lasting bond.
Providing them with exclusive offers and discounts leads to customer retention and growing your sales by making them aware of your brand’s visibility and existence. The e-commerce business is fully aware of how the customer reacts.
8. Implementation of hashtags to reach out to a larger audience
We have mentioned to you the importance of social media, and the popular one above. But do you know how valuable a hashtag is? Today, the whole world revolves around hashtags. The simple symbol # (hashtag) holds a pivotal position in reaching your target audience.
By organizing your discounts and offers on Black Friday, you can imply hashtags to reach a global audience who are located globally. For example- #blackfriday #blackfridayshopping #blackfridayisawesome etc.
9. Follow up
Are you aware of how to make your bond stronger with new visitors or old ones? It is recommended that the follow-up is a successful tip to help in customer retention, which is considered to be lowest during the time of Black Friday.
You can simply follow up with your new visitors or customers by saying thank you, or you can ask for reviews and feedback about the experience.
Point to note that in case you receive negative feedback, you also need to answer it instead of ignoring it. You can answer them politely with a message that would convey that you will try to improve your best next time.
10. Abandoned carts
Have you realised why your customer abandoned your cart? There are several reasons that the customer will abandon your cart.
- Wait for more discounts.
- Complicated checkout process.
- Your e-commerce site does not have that payment method of their choice.
- Pop-up subscription forms or some other way to fill out lots of details, generally irritate your customer, and so on.
But Black Friday is one of the proven successful tips for preventing the cart from getting abandoned. Black Friday offers lucrative discounts and offers that help the customer in purchasing decisions. This can also lead to adding more items to your cart.
11. Referral codes for Black Friday
It is crucial to highlight your referral codes and rewards to your new visitors and loyal customers. By offering your target audience referral codes, you help your e-commerce site with more traffic and conversions. It is all about applying the right marketing strategy at the right time.
12. Free shipping
Free is a word that deeply impacts people psychologically. Freely attract your customers for shopping on Black Friday and also on other days at your e-commerce site. It is a helpful tip for offering your customers free shipping and contributes directly to their purchasing decisions.
13. Gift on minimum purchase of any amount
This scheme acts like on the purchase of this fixed amount, you will receive a gift. This is like a win-win situation. You also sell and also help in reducing your stock with those items that were not selling for months. Therefore, it is a successful tip that helps Black Friday directly.
14. Engage with your customer
Listening is a profitable habit that you not only should apply to yourself but also for your e-commerce website. Listen to your customer. Why?
The customer is your bread and butter. What they think about your website holds foremost importance over anything else. It is a successful marketing strategy to act according to your customer for customer retention.
15. Mobile-only deals
Consumer behaviour matters. The reason is that 43% of Black Friday shopping and growth in sales is because of mobile. It is estimated that almost 70% of Black Friday sales on Shopify occurred because of the use of smartphones by the consumer. So, to be a successful e-commerce store in 2024, you need to have mobile-only deals.
16. Enhancement of AOV
AOV refers to the average order value. During the time of Black Friday or whether it is Cyber Monday, the key parameter is to increase the AOV of the shopping cart. This could be done through free shipping, gifts, etc.
17. Social media contests and events
Organising contests and events is a great tip to connect with your target audience. It helps in brand awareness, visibility, and enhancing traffic to your e-commerce site, especially during Black Friday.
You can offer gifts to your target audience and ask them to share their story, text or video customer testimonials, and photos, and also provide feedback about your goods and services to build trust among your new visitors.
18. Communicate with your target audience
Communication is the key to everything, whether to solve any issue or to build a relationship. You need to understand and communicate with your customers and each phase of their customer journey to reach conversions. It is an excellent marketing tip, especially when you have Black Friday.
19. SEO always
Search engine optimization is one of the crucial factors if you are selling online. Black Friday will only be important if your brand has visibility, awareness, ranking, the right content with precise keywords, etc. In short, if you have Black Friday, you do need to make your site SEO-friendly.
Need Assistance?
Black Friday 2024, is a golden opportunity for every e-commerce business to grow and double its revenue. If you are getting stuck in this journey of organising a successful Black Friday, you can get in touch with our Neranix experts to have a deeper understanding of Black Friday in detail.
Apart from that, our experts are also experienced with Magento, WooCommerce, UX/UI, SEO, WooCommerce plugins, online store development, PCK POS, Google Analytics, Google Ads campaigns, WooCommerce page speed, Black Friday, Magento SEO, WordPress, cart abandonment, Black Friday Online vs. In-store, Neranix for Christmas 2024, Cyber Monday Scam, and so on.
We also offer online customers the possibility to get a quick start with a good webshop solution.
