Page speed of your WooCommerce online store
WooCommerce Page speed is a crucial factor for attracting new customers and generating revenue for your WooCommerce online store. Page speed and SEO directly impact the ranking of the website. It is estimated that in 2027, global e-commerce is estimated to be $10 trillion.
With the enhancement of digital businesses where every second counts, it is equally important to consistently maintain the speed of your site along with your Google Page Speed score. Why?
Consumers expect a seamless shopping experience, and any sort of delay can lead to lost sales, conversions, and ultimately revenue. Already, the short attention span of consumers is less than 8 seconds, and along with the slow page speed kind of excuse, you cannot afford to be one of the reasons for expanding your business.
One of the relevant questions that arises here is what this page speed and Google PageSpeed score are all about and how they are going to impact your WooCommerce store. Yes, we are all competitive and will leave no stone unturned to stay ahead in the competitive digital landscape.
What is page speed?
Page speed defines the loading time of your site. It includes many factors, and they are server response time, browser rendering, and the size of content such as images, scripts, and stylesheets.
The ideal page speed must be below 2 seconds and 1 second for mobile. PageSpeed Insights, Google Analytics, and Pingdom can be used to monitor the page speed of your site. While checking your Google Page Speed score, 90 to 100 with green is considered to be ideal. You do not need to score 100 out of 100.
If you have just started your WooCommerce online store, then it’s not only about offering a better user experience (UX). It directly correlates with business success.
Why page speed?
We all WooCommerce online stores are competing against each other for ranking in SERPs, and therefore page speed is important, which cannot be ignored at any cost. Slow page speed is really irritating and makes users not want to come back.
Demystifying Google Page speed score
Google Page Speed Score is a useful tool for webmasters, developers, and site owners of all sizes of businesses. It not only shows your outcome but also offers suggestions for improvement. The score ranges from 0 to 100, with a higher score indicating better optimization.
Here are factors that decide your page speed score and what they are.
- Focus on optimization, including images, CSS, JavaScript, and HTML.
- Quick response time to the request of the user.
- Identifying the resources blocking rendering.
- Mobile-friendly.
Plugins that speed up your WooCommerce store
Here is the list of plugins that are recommended by our Neranix experts that can speed up your website. They are
- WP Rocket
- W3 Total Cache
- Smush
- Autoptimize
- NitroPack
- WP Fastest Cache
- Perfmatters
- Lazy Load by WP Rocket
- Cloudflare
- Asset CleanUp
Page Speed Score for your WooCommerce Store
In order to make your WooCommerce stand out among 5,106,506 live WooCommerce stores, it is imperative to give importance to the Google PageSpeed Score of your site. Here are several mentioned reasons why we need it.
SEO:
Page speed, if it’s slow, shows a huge difference between user satisfaction and ranking. Better visibility can be expected with the higher page speed score and brings more traffic to your WooCommerce online store.
User Experience (UX):
You can consider the page speed; if it’s fast for the website, then it leads to happy customers and more engagement.
Mobile-friendly
Your site has to be mobile-friendly to compete against and stand out of the box from 5,106,506 WooCommerce live websites. Because 187.5 million users who use smart mobile devices prefer to do shopping from mobile.
Dano: Case Study by Neranix
Our team has worked hard to set up the online store of Dano. Dano, a growing e-commerce brand, was facing slow loading times. It has impacted their user experience, negative feedback, SEO ranking, and much more.
The Neranix team looked into the list of issues that were contributing to the slow loading speed, resolved the issues, and pushed it to above 85. This resulted in a satisfied customer experience, higher ranking in SERPs, and also resulted in conversions.
Tips for Improving Page Speed Score
Here are a few tips to get a higher score in your Google PageSpeed Score.
Optimise Images:
It is equally important to make your website look unique with the use of HD images. For this, you can implement the images with formats like AVIF and WebP. These formats are next-gen images that not only maintain the size but also offer high-definition.
CSS and JavaScript
You need to take a proper tour of your launched website. Wherever you can see extra white spaces, comments, and code, you can delete them. It directly impacts the speed.
Browser Caching
The browser has the ability to save images, videos, etc., which helps the user not to download them again when they visit the website, which makes the speed faster.
CDNs
The content delivery networks help in spreading the content to all the servers, which helps the user get access to the same content through the nearest server, which does not cause irrelevant delays.
Final Word
Page speed scores matter because they help in satisfying the user experience, enhance conversions, and generate revenue for online websites. So, ignoring the page speed means ignoring the revenue and conversions. You can get in touch with our digital experts to understand page speed for your website in a comprehensive manner.
Our team of Neranix also helps stores develop their online stores with Magento and WooCommerce and hands-on experience with WordPress, Google Analytics, Google Ads campaigns, SEO visibility, PCK POS for WooCommerce, WooCommerce plugins, UX and UI, seamless integration, and many more.
What you need to do is give us a call or contact us here.
