WooCommerce SEO in 2024
WooCommerce SEO is a must-have strategy to attract potential customers for your online store in 2024. You have to optimise various aspects to get a higher ranking in the search engines like Google.
The basic reasons for the need for WooCommerce SEO are that you cannot afford to have low traffic and low revenue that will ultimately lead to a bigger picture, and that is a lot of struggle.
Therefore, higher ranking with SEO strategies matters. Because there are 99,000 searchers looking for something specific and visiting the site every second, specifically Google. Because it owns 91.6% search engine market share in 2024.
So in short for higher visibility and ranking, you need to give higher attention to your
- relevant keywords,
- on-page optimisation
- technical SEO
- content
- link building
- local and international SEO.
About WooCommerce
WooCommerce is the most preferred platform for any size of business because it is easy, flexible, and offers a wide range of features to its users. It is estimated that there are 4,676,204 WooCommerce websites that are operating globally without facing issues.
Since WooCommerce is based on open-source code, the platform is very easy to customise according to your specific needs. This is one of the reasons that potential customers prefer to open their first online store with the assistance of WooCommerce, and it is also secure.
What is search engine optimisation (SEO)?
Search Engine Optimisation, or SEO, allows you to make changes to your site to get a higher ranking in search engines like Google. This is done to attract potential visitors who will convert into customers to your site. How? SEO helps customers search for your website when they are looking for something.
How SEO-Friendly is WooCommerce?
The demand for WooCommerce open-source is basically because it is SEO-friendly. How?
- Built on WordPress, it offers an SEO-friendly CMS.
- Can customize URLs,
- Allows easy content creation like blogs.
- Mobile-friendly site.
- Features become rich when you add advanced plugins like Yoast SEO.
- Full control you have over technical SEO of your site, and so on.
How to optimize your WooCommerce store with SEO?
By making your WooCommerce online store and the products you sell more visible, you can more easily reach your potential target audience.
There are likely many competing online stores that rank higher than yours on Google. To compete effectively, SEO is essential.
You need to take care of certain aspects to optimise your WooCommerce online store, and what are these?
- Keywords research
- Focus on product titles and their descriptions.
- URLs
- High-quality images, especially AVIF and WebP
- Mobile-friendly online store
- Speed of your site.
- High-quality content
- Internal and external links
- Schema markup
- Local and international SEO.
- UX and UI
- Monitor the performance of your site.
Do You Need Help with WooCommerce SEO?
Search engine optimization for WooCommerce-based online stores can be achieved using a variety of techniques. Ideally, these techniques should be combined, as it is rarely enough to optimise only specific areas of the site.
Neranix has extensive experience with eCommerce platforms and WooCommerce SEO. Feel free to contact us today if you would like more helpful advice!
Our team is also skilled in Magento, WordPress, UX and UI, Google Analytics, Google Ads campaigns, PCK, POS, WooCommerce plugins, speed, online store development, and other seamless integration.
