Why is Black Friday important for online stores?
Black Friday is extremely important for online stores and is considered a multidollar phenomenon that is proven to be successful for all online stores. How? It is estimated that $9.8 million will be spent on online shopping in 2023 only in a single day.
November 29, Friday is a Black Friday day in 2024, and we need to get ready in advance. Why?
- Boost a substantial portion of annual revenue.
- Attract new and potential customers.
- Helps in clearing the old and excess inventory to make space for new products.
- Improves the brand’s visibility and generates awareness.
- Helps in competence with larger retailers with unique discounts and offers.
- Engage with customers with personalisation and make strong bonds.
What is Black Friday?
The annual shopping event is basically on the fourth Friday of November and also the day after Thanksgiving, marking the beginning of the holiday season. Black Friday is popular because it is known for offering unique offers and discounts to the customer through both physical and online stores
In the 1960s, there was chaos and a lot of traffic jams on roads, which was caused by post-Thanksgiving, and therefore the day was named Black Friday by the retailers. Retailers give huge importance to Black Friday as it provides crucial information like changing consumer behaviour, offering various good deals, and various Black Friday strategies to attract consumers.
Consumers wait for Black Friday to purchase their crucial products at low prices. So you could say Black Friday is important for both the retailers and the consumers and creates a festive atmosphere at the end of the month.
How can an online store maximize sales?
25.3% of Black Friday sales are generated with the help of mobile. Therefore, your online store needs to be mobile-friendly to drive traffic and increase conversions for your online store. Additionally, there are several shoppers who start adding products to their carts as early as 5 am. So, you need to make sure that all the SEO strategies have been implemented successfully.
Here are a few Black Friday strategies to maximise sales.
1. Start in advance
Start campaigning in advance along with early-bird discounts and offers. This will attract attention and lead to engagement. You can spread this news through emails, social media platforms, and so on.
2. Optimisation of your online store
Make sure that the site is ready to handle the load by focussing on the speed, mobile-responsiveness, reduction of friction during the check-out process, and so on. This will not lead to discouragement and cart abandonment, and visitors will get converted into customers.
3. Exclusive and Time-Limited Deals
You need to create a sense of urgency with flash sales and hourly discounts. Highlight and display these limited-time deals on your homepage and all social media platforms for immediate action by the consumer.
4. Social media and Paid Ads
You can create engagement with the consumer with the help of countdowns, contests, quizzes, and promotions on all your social media platforms. Target your audience with the assistance of paid ads on Facebook, Instagram, and Google Ads.
5. Shipping and Returns
Consumers always look for free shipping at the time of the checkout process. Free shipping is crucial as it attracts the consumer to purchase with no shipping charges. In case the consumer has issues with size, the wrong product, etc., they can go for hassle-free returns, which greatly helps in increasing AOV.
6. SEO
You make sure that you optimise your product pages with relevant and right keywords during the time of Black Friday sales. For instance, Black Friday deals on mobiles. It leads to organic traffic to your online store and improves credibility with reviews, price details, and so on.
7. Email Marketing
The highest ROI tool for Black Friday is email marketing. Providing personal recommendations to the consumer based on their purchase history and providing information about exclusive deals and offers helps act as a reminder of your existence and visibility to the consumer.
Need Assistance?
In case you are not aware of how to optimise your store for Black Friday sales, call our digital experts now. Our team at Neranix has years of experience in assisting the stores.
The Neranix team has also got hands-on-experience related to WooCommerce, UX/UI, WordPress, Magento, SEO, PCK and POS, Google Analytics, Google Ads campaigns, WooCommerce plugins, slow speed, online store development, and seamless integration. For further inquiries, contact us here.
