Which is a better option?
Black Friday online versus in-store depends completely on the shopper’s choice. Why? To save better after Thanksgiving. But both options have pros and cons. However, based on 2023 statistics, 90.6 million shoppers shopped online in the US and 76.2 million in-store.
Black Friday in Detail
Black Friday is a symbol of the start of the holiday season in the United States after Thanksgiving. It is popular because it offers exclusive discounts and offers both online and in-store, which attract customers in a wide range.
The term originated in Philadelphia in the 1960s, when police were controlling the chaos, that was the outcome of shopping and also caused heavy traffic jams and disruption.
Retailers used this term in a positive way and it became prominent in the 1980s, and after that, this culture continued and described it as the biggest shopping day of the year, and customers eagerly looked forward to it and waited for the fourth Friday of November, i.e., on November 29, 2024.
The shift from in-store to online.
There has been an evolution in the shopping pattern of the consumer. Earlier shoppers preferred to reach out early in-store to get the best deals and used to stand in long lines. So how has everything changed?
With the rapid establishment of e-commerce and online shopping with Amazon and eBay in the 1990s, shoppers shifted from in-store to online stores, and the reasons for this were avoiding lines, better discounts, and deals that you get online; they feel secure with websites, and to do shopping comfortably from their home, which led to the surpassing of Cyber Monday sales for the first time to 1 billion dollars in the US in 2010.
Pros and Cons of Black Friday Shopping In-store
We all know all good things have their pros and cons. So let’s discuss the pros and cons.
Pros
- Exclusive discounts.
- Feel the product physically before purchasing.
- Doorbuster deals during limited hours.
- No need to extend the waiting time with shipping. Take it directly to your home.
Cons
- Long lines and stressful.
- Limited doorbuster items.
- Traveling every other store for a better deal.
- Face a heavy crowd.
Pros and Cons of Black Friday Shopping Online
Pros
- Shop comfortably from your home.
- Enjoy the privilege of deals promoted early online.
- Get a wide range of stocks in terms of color and size.
- Allows you to compare prices across multiple retailers.
- Easy returns and exchanges.
Cons
- Delay in shipping.
- Website crashes because of high traffic.
- Shipping fees get added during the checkout process in a few cases.
Conclusion
The question about which is a better option is directly dependent on the shopper’s choice and which can also be his individual choice. Therefore, there is no correct answer to it. Both in-store and online have their pros and cons. So, Black Friday shopping for a shopper depends on his choice and comfort.
Need assistance?
In case you need assistance regarding Black Friday shopping, our team, Neranix, can offer you tips. The Neranix team is also skilled in Magento, WooCommerce, UX/UI, WordPress, SEO, WooCommerce plugins, PCK, POS, WooCommerce page speed, Black Friday, online store development, Google Analytics, Google Ads campaigns, slow online store, and so on.
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