WooCommerce: An Ultimate Solution for E-Commerce in 2024!
Are you planning to open an online store? Or perhaps you are looking for a platform change? Choosing an e-commerce platform today can be challenging. There are many options, and knowing which functionality and factors you should prioritize is not always easy.
If you have already researched different platforms, you have probably come across the name “WooCommerce.” Choosing a platform is the first and most important step when selling online, and the platform you choose can be crucial for your ongoing operations.
In this article, we will go through what WooCommerce is, why the platform is so popular, and why it might be the right choice for your online store. We will naturally look at the biggest advantages and provide an overview of how to get started.
Why is WooCommerce the most popular eCommerce platform?
WooCommerce is one of the world’s largest e-commerce platforms. Here, you can sell products and services on your terms. It is an extension of WordPress and is considered one of the best content management systems for Norwegian users and globally.
WordPress, which originally started as a blogging platform, has evolved into the most popular content management system for websites worldwide. When WordPress and WooCommerce are combined, you already have a solid foundation.
WooCommerce is built on what is called open-source code. This means you do not need development experience to sell through the platform. It provides all the tools you need in an online store solution, while WordPress allows you to manage blog articles, front pages, landing pages, all types of content, and communication.
What is WooCommerce?
WooCommerce is one of the world’s largest e-commerce platforms. Here, you can sell products and services on your terms. It is an extension of WordPress and is considered one of the best content management systems for Norwegian users and globally.
WordPress, which originally started as a blogging platform, has evolved into the most popular content management system for websites worldwide. When WordPress and WooCommerce are combined, you already have a solid foundation.
WooCommerce is built on what is called open-source code. This means you do not need development experience to sell through the platform. It provides all the tools you need in an online store solution, while WordPress allows you to manage blog articles, front pages, landing pages, all types of content, and communication.
Current Statistics
Businesses of all sizes use WooCommerce on a widespread basis. As of today, it powers over 6.6 million live websites,, making it one of the most popular e-commerce platforms globally. Its integration with WordPress has made it a preferred choice for many, offering extensive customization options and a robust ecosystem of plugins and themes.
The platform’s flexibility, scalability, and ease of use are among the key reasons for its widespread adoption. It supports a wide range of industries, from small businesses to large enterprises, allowing them to create fully functional online stores with minimal effort. This popularity is also driven by strong community support and continuous development, ensuring that WooCommerce remains up-to-date with the latest e-commerce trends and technologies.
Instead of just telling you that WooCommerce is one of the world’s largest, let’s show you some concrete numbers. WooCommerce powers over 6 million websites.
- Over 5 million online stores installed WooCommerce plugins in 2024.
- WooCommerce has generated sales revenue worth $100,000 for 12,639 websites.
- WooCommerce powers 93% of WordPress online stores.
- It generates 7% of global online sales.
- WooCommerce is the largest extension/plugin on the internet.
We will look more closely at the advantages of the platform, but one of the main factors for its success is user-friendliness. The solution can be used by both small and large businesses, you can sell physical products and digital services, and it is easy to shape the store according to your own preferences.
Whether you need an advanced online store with many features and options or a smaller, simple online store focused on user-friendliness – WooCommerce lets you take control and provides you with the tools you need to succeed.
Benefits of WooCommerce
Since this is one of the world’s largest e-commerce platforms, it goes without saying that the solution comes with many advantages.
We provide you with a quick overview and delve into some of the most valued benefits.
- Supports all products—digital, services, and physical
- A multitude of integration possibilities– ERP and point-of-sale systems
- Built to scale and attract traffic
- Compliant with GDPR
- Responsive and flexible
User-friendly and constantly evolving
WooCommerce has a simple structure that does not overwhelm you with features. Even if you have never run an online store before, this setup will be easy to understand. As you learn more, you can expand the solutions as needed.
The administration is very user-friendly – both in terms of content and orders. Through the control panel, you will always have full control over deliveries and processes.
This is a plugin that is constantly evolving. This means that the solution grows with the market and comes with new features that make it easier to meet customer expectations. You can be confident that you will always have access to relevant tools, as the platform develops in parallel with the market.
Plugins, Extensions, and Add-Ons
A beloved child has many names, and on WooCommerce, you have an endless sea of possibilities for increased functionality. There is already a wide range of extensions available that can be customized and adjusted to your needs.
Extensions can help you with everything from marketing, to arranging discount codes, payment solutions, and SEO. It is also possible to get help from a developer if you need tailored solutions.
Supports the Largest Payment and Shipping Providers
Are you planning to sell physical products? Then you need a platform that supports Norwegian shipping and payment providers. WooCommerce can integrate with all the biggest names, including Helthjem, PostNord, and Bring.
The shipping cost can also be calculated based on the volume and weight of the items; this happens automatically in the shopping cart. You can, of course, also implement a fixed shipping rate or set unique rates per item. This offers great flexibility, making it easier to create satisfied customers.
The same principle applies to Norwegian payment solutions. Here, you may benefit from the help of a developer to ensure the solution works optimally and is tailored to your store’s needs.
Plugins, Extensions, and Add-Ons
WooCommerce has a simple structure that does not overwhelm you with features. Even if you have never run an online store before, this setup will be easy to understand. As you learn more, you can expand the solutions as needed.
The administration is very user-friendly – both in terms of content and orders. Through the control panel, you will always have full control over deliveries and processes.
This is a plugin that is constantly evolving. This means that the solution grows with the market and comes with new features that make it easier to meet customer expectations. You can be confident that you will always have access to relevant tools, as the platform develops in parallel with the market.
Search Engine Optimization
SEO is crucial for becoming visible online and reaching new customers. While there is no magic formula for ranking highest, WooCommerce provides a solid framework to help you on your way.
You can choose from a wide range of extensions and tools that make it easy to optimise your online store. Websites powered by WooCommerce or WordPress thus have a much better foundation for visibility in search engines.
Solid CMS Foundation
Since WooCommerce is an extension of WordPress, you will always have a robust CMS foundation. No other platform is as easy to work with when it comes to content. You can cross-publish content and create functional landing pages for checkout, products, and the shopping cart.
It is easy to categorize products using tags, making it even easier for customers to find what they are looking for. Features like navigation, filtering, and search can be seamlessly integrated with just a few clicks. Here, you have control over the content and the entire online store.
Does WooCommerce have any disadvantages?
WooCommerce does not have any direct drawbacks related to functionality. However, like any e-commerce platform, it can be beneficial to get help with certain aspects.
Since WooCommerce is constantly evolving, the platform requires frequent updates. There is a large selection of plugins available, but as a beginner, it can be challenging to determine the quality of these plugins.
Pre-made plugins and themes can be sufficient in the beginning, but if you want to grow and scale, you will need customised solutions. Additionally, too many extensions can create internal conflicts within the framework, and some may require extra updates in conjunction with platform updates.
While operation and functionality are simple, without developer skills, it can be beneficial to get help with the technical aspects. Eventually, you will also need hosting to increase capacity and security.
Neranix Helps You with WooCommerce
Are you still unsure if WooCommerce is the right solution for you? Neranix offers comprehensive services for WooCommerce, including development, marketing, and hosting. We also provide consulting and assist you in finding the best solutions for your business.
Feel free to contact us today for a non-binding conversation. We can help you build an online store from scratch, switch platforms, or improve your existing website. Together, we can map out how you can use WooCommerce to succeed with your online store.
