Unlocking the power of Magento SEO in 2024
Magento SEO for online stores is today’s requirement and is the best solution for all e-commerce businesses in 2024. At the end of the day, we aim to sell the product by leaving no stone unturned.
The implementation of the best SEO strategies, in combination with the power of Magento, has encouraged 130,044 live websites to opt for Magento globally in 2024.
Exploring Magento
Magento is an open-source solution for online stores to run their businesses effectively. The wide range of features, including seamless integration of plugins and unmatched flexibility, has made several companies opt for it.
Magento was released on March 31, 2008. Later, two new versions were also released: Magento 1 and Magento 2. User testing was performed for several years, and on June 30, 2020, the company officially stopped supporting Magento 1. The brand encouraged users to opt for Magento 2 as it is a better and more advanced version.
What is Magento SEO?
Magento SEO aids in the ranking of e-commerce businesses using Magento in search engine results. It increases visibility, attracts organic traffic, and generates revenue to support the scalable growth of all Magento online stores.
Why is Magento a beneficial option for SEO?
There are several proven reasons why Magento is a good option for SEO.
- Clean and customizable URLs enhance crawlability.
- Easily manage meta descriptions, titles, keywords, categories, and content pages.
- Responsive design.
- Mobile-optimization.
- Regularly update.
- Generates XML to index your site.
- Layered navigation helps with site structure and hierarchy.
- Available canonical tags prevent duplication.
- It offers a variety of themes and extensions.
- The site loads quickly.
- Rich snippets with additional information for search engines.
Current Statistics
Magento is the most preferred solution for e-commerce businesses because of its features that lead to growth and revenue. Being extremely flexible with greater control, Magento will have more than 670 million websites to run through its SEO-friendly online store in 2024.
The top five countries that are taking advantage of Magento are the United States, the U.K., the Netherlands, Germany, and Italy. Online stores, after experiencing the features of Magento, started selling the items to the target audience. Based on the survey, the top three categories of products that are doing business through Magento are furniture, fashion, and shoes.
SMBs, with employee sizes ranging from 0 to 9, have a strong affinity for Magento. The Magento 2.4 version has shifted almost 39,000 websites, and mobile shopping continues to hold the highest position among all other devices.
Estimates indicate that Magento will hold a 2.34% share of the global e-commerce market in 2023, with a projected 29% revenue growth. There are several marketing tools that you can utilize to track performance and make informed decisions for your business in the future. These are Google Analytics, Google Search Console, Mailchimp, Fishpig WordPress Integration, Google Conversion Tracking, etc.
Additionally, you can implement various gateways and give your consumers several options of payment for satisfactory shopping, and easy checkout, including the most preferred ones, PayPal and Amazon payment services for Magento.
So, Magento is a profitable solution if you are launching your online store, and the team at Neranix has extensive experience. In case you need further information, check out our website, neranix.com, and contact us.
Common Magento SEO mistakes
There are a few common mistakes while setting up your online store with Magento that e-commerce businesses neglect that will impact the ranking and visibility of the online store in 2024.
- Inability to make the site mobile-friendly.
- Neglect the use of HTTPS.
- Duplicate content is present.
- The slow loading speed of your site.
- Absence of meta tag optimization.
- Failure to use an XML sitemap leads to an indexing error.
- Incorrect use of robots.txt blocks crawling.
- Not implementing rich snippets.
- Internal linking errors.
- Images do not have alt text.
- Not considering user experience.
- Skip regular SEO audits.
- Failed to integrate social media channels.
- Irregular updates to content.
The Best Magento SEO Extensions
Several Magento SEO extensions help you run your online store efficiently.
- Magento 2 SEO Ultimate Extension.
- Advanced sitemap management.
- Easily generate and submit sitemaps.
- Auto-generate meta titles for Magento 2.
- Auto-generate meta descriptions.
- In Rich Snippets, you can set up local business information.
- Show the search box in a rich snippet.
- Configure product-rich snippets.
Problems with Magento SEO
Magento will be a powerful platform for many e-commerce businesses in 2024. However, you can face several challenges with this solution.
- Capable of creating duplicate content.
- Default URLs are lengthy and complex.
- The loading speed is slow.
- The default setup might not include meta tags, meta descriptions, keywords, etc.
- A lack of rich snippets.
- The incorrect way to handle paginated pages.
- There is no HTTPS.
- Large and unoptimized images.
- Breadcrumbs are poorly arranged.
- A missing XML sitemap.
- Internal link error.
How do you make your Magento site rank well on search engines?
There is a need to implement the best strategies to rank your Magento site well in search engines, you must implement the best strategies. What are these strategies?
- Implementing breadcrumbs, navigation, and menu structure is crucial.
- Simple URLs with keywords.
- Unique title (under 60 characters) and meta description ( under 160 characters).
- Implement rich snippets.
- Utilize the Content Delivery Network (CDN).
- Limit the use of CSS and JavaScript files.
- Select an SSL certificate and link it to your homepage.
- The content is of high quality, free from plagiarism and free from an AI detector content.
- Add alt tags for images.
- The use of high-definition images such as WebP and AVIF reduces the loading speed.
- Apply canonical tags.
- Build backlinks and promote on social media.
- Mobile-optimization
- Regularly update your content.
- Monitor your website’s performance.
Do you need help with Magento SEO?
With Magento SEO, you can increase the number of visitors to your website, which in turn leads to an increase in sales. SEO increases your website’s visibility through various techniques.
If you need assistance with Magento SEO, WooCommerce, UX, WordPress, integration, or development, Neranix can help. Feel free to contact us for a non-binding conversation. Contact us here→
