Importance of a Google Ads Campaign
A Google Ads campaign helps in the advertisement of your products and services by your brand. It is managed by Google Ads. It appears on SERPs to bring targeted traffic to your site and gain visibility. By understanding the advantages, almost 60% of marketers use Google Ads campaigns for scalable growth.
In case you are unaware of how to set up a Google Ads campaign for your brand, Neranix helps you create one with a clear, step-by-step approach to reach your ideal audience.
Here are some simple steps to set up your Google Ads campaign.
1. Sign in
You need to sign in to ads.google.com. If you do not have an account, then create one.
2. Create Campaign
Click on the “+ New Campaign” tab. Select your goals, including sales, leads, website traffic, etc.
3. Campaign type
There are types of campaigns: search ads (text ads), display networks (images and video ads), shopping (promote your product), video (ads on YouTube), apps, etc. Select any of them, and then press the “continue” tab. I would suggest experimenting with each in order to get to know what suits your business best.
4. Settings
Go through the campaign settings, where you need to fulfill basic information like the name of your campaign, location, target audience, and budget you have to run this campaign.
5. Ad Group
Decide what the name of your ad group will be. In this group, you organize all your ads within a campaign with the right keywords.
6. Compelling Ad
It is important to write a compelling ad, which must include selling points and a simple and clear call-to-action (CTA). You can also take advantage of ad extensions like phone numbers or links to specific pages to enhance your Google ad.
7. Budget
You need to set your budget for creating the ads. I would recommend that at the initial stage, you start with a small budget and bid, and after seeing the performance, you can increase it.
8. Publish
It is time to publish your ad. Review all the settings that you set up for the ad, and then publish and launch the ad.
9. Performance
Track the performance of your ad to understand where it has been lacking. Based on the report, you can make changes and make an informed decision.
Last Word
I agree that setting up your first Google Ads campaign can be difficult. By following the above-mentioned steps, you can easily set up your ads and target the right audience for leads.
Need help setting up a Google Ads campaign?
The Neranix team can assist you with your Google Ads campaign. All you need to do is give a call to our skilled digital experts.
Our professionals also have expertise in WooCommerce, Magento, UI, UX, web development, e-commerce, and seamless integration for your online store. For further information, visit our website and contact us.
