Importance of Google Analytics
Google Analytics offers online stores, with improvements to be made in this competitive world. The wealth of data that you get collected with the help of Google Analytics, such as what pages your target audience visits, how long he stays, etc., encourages several businesses to opt for it.
It is estimated that 44 million stores opted for Google Analytics because of its bucket full of advantages, including a user-friendly interface, ease of use, valuable insights, etc., which makes it easier for online stores even without technical skills to operate. Let’s get to know what it is all about.
What is Google Analytics?
Google provides a free tool, Google Analytics. This tool helps you understand how visitors on your site interact, such as
- Number of people visit your site.
- Reach your site through search engines, social media, or direct visits.
- Number of pages they have visited.
- Links they have clicked on.
- Have they purchased anything or not?
These data help in making informed decisions by making improvements for the scalable growth of your brand.
How do I set up a Google Analytics account?
Website owners and marketers can take full advantage of this free tool by setting up their accounts. Here are some steps mentioned below:
1. Log in
You need to search for the website and tab on “start for free.” You can also sign in if you already have an account.
2. New account
After logging in, click on the tab “Set up for free.” You need to fill in the new account name that you want it to be (the recommended brand’s name), then configure the data-sharing settings based on your requirements, and then click “next.”.
3. Property
You need to fill in your property name, which is the name of your site. Additionally, enter your time zone, currency, size of your business, and business objectives, and then tap “next.” At the end, you are supposed to accept the terms and conditions.
4. Data stream
Now you need to select the platform to measure your data (web, Android app, or iOS app). Fill in the URL of your site and the name of your stream, such as my website. Click stream.
5. Tracking code
There will be a screen with your measurement ID and a tracking code. You can copy it with the copy icon or simply with control C.
6. Add a tracking code.
You need to be careful because the tracking code has to be exactly copied and pasted in the `<head>` section of every page you want to track. In the case of WordPress, you can use plugins such as Insert Headers and Footers to make the process easy without using HTML.
7. Verify
Now go back to the tab where you opened Google Analytics and click on the report. Go to your website and see the activity reported on the real-time report.
8. Configure additional settings (optional)
You have to set up your goals to track the specific actions of your visitors, such as form submissions. You need to link your Google Analytics account with Google Ads for specified insights.
Start analyzing now.
How can Google Ads use audience data from Google Analytics when two are linked?
Using the audience from Google Analytics is a nice idea to design campaigns that are extremely targeted. How?
Google Analytics allows you to design your specific audience based on their attributes, like user behavior, demographics, interests, etc. After making this list and segmenting them into different categories, you can use these audiences to show your ads to those who regularly interact with and visit your website to make purchases or other services.
The Takeaway
So take full advantage of Google Analytics and make improvements to your online store based on users’s behaviour and valuable insights.
Do you need help?
Still, finding it difficult to set up your Google Analytics account? Do not worry. Our team at Neranix, comprised of skilled digital experts, will assist you.
The team also excels in WooCommerce, Magento, UX and UI, WordPress, SEO, integration, e-commerce, and web development. Contact us here.
