Key Differences for Shoppers and Businesses!
Better deals on both shopping events are often what shoppers ask themselves during this holiday season. There is no doubt that both events offer exclusive deals. Both events have their strengths, similarities, and differences. It is estimated that 87% of people participated in Black Friday and Cyber Monday in 2023.
Both events were started in the United States and are now accepted globally. Black Friday is mostly in-store, and Cyber Monday is online. You will find exclusive deals and vice versa. This year Black Friday is on November 29, and Cyber Monday is on January 2, 2024.
Differences between Black Friday and Cyber Monday
Black Friday happens the day after Thanksgiving and is known for exclusive deals and discounts in-store. Retailers offer doorbuster sales to attract customers to their stores.
On the other hand, Cyber Monday is inclined towards online shopping. This event was organised after Black Friday to enhance online store sales too. So you could say it’s a win-win situation. You are attracting customers not only in-store but also online.
Differences between Black Friday and Cyber Monday Deals
Here are some differences in terms of deals in relation to two major events.
Product Categories
Retailers in terms of Black Friday focus on selling huge-size items like TVs, furniture, and so on. On the other hand, Cyber Monday focuses on tech gadgets, smaller electronics, and so on. They are inclined towards online.
Shopping Channels
Deals related to Black Friday are available everywhere, whether in-store or online. But still, you must prefer to go in-store for exclusive discounts. On the other hand, Cyber Monday focuses on online items and offers exclusive deals on them.
Pricing Strategies
A sense of urgency is created with doorbuster sales to attract shoppers to their physical stores on Black Friday. You will find exclusive deals on the items that didn’t sell on Black Friday in relation to Cyber Monday.
Discount Levels
There is a huge competition in-store on the day of Black Friday, and therefore, you will find deep discounts on major items. On the other hand, you will not find heavily discounted items on Cyber Monday, and mostly discounts are available on smaller items like gadgets.
Better Deals!
The shopper’s shopping goals decide the deals in relation to these two big shopping events. The shopping list and exclusive deals that they want are already prepared beforehand. They go through our in-store and online deals based on the discounts they purchase.
Black Friday is mostly recommended for large-size items like TVs, refrigerators, and other big-ticket items. The items that sell out quickly are easily accessible in-store on Black Friday with good discounts and offers.
Cyber Monday offers discounts on smaller items like electronics, headphones, and so on. Both Black Friday and Cyber Monday offer good discounts on apparel. However it is recommended to do apparel and fashion shopping online on Cyber Monday because of additional coupon codes.
Should I wait for Cyber Monday to get better deals after Black Friday?
There are chances of getting a reduction in terms of the price of the product. But again, it depends on the category of the item that you are purchasing. As mentioned earlier, Black Friday focuses on big-size items, and Cyber Monday on smaller sizes. Retailers still try to reduce the price of the items after Black Friday on the items that are huge in stock. Take the help of a price tracker to monitor the price in relation to the item that you want to purchase.
Tips for Getting the Best Deals on Black Friday and Cyber Monday
Every shopper has only one main goal: to save more on both the events. Here are a few tips shared that could be helpful.
- Firstly, prepare your list of items that you want to purchase.
- Compare prices of the items that are available in-store and online if possible.
- Make use of apps like Camel CamelCamel or Honey to keep track of price changes and for further notification.
- Subscribe to their newsletters to get better deals.
- Try to start your shopping early for better deals.
- Always check the return policies that may vary as compared to normal-day shipping return policies in case you are shopping online.
Need Assistance?
If you need any help regarding this upcoming biggest shopping event, Black Friday 2024, you can get in touch with our professionals.
Apart from that, our experts are also experienced with Magento, WooCommerce, UX/UI, SEO, WooCommerce plugins, online store development, PCK POS, Google Analytics, Google Ads campaigns, WooCommerce page speed, Black Friday, Magento SEO, WordPress, cart abandonment, Black Friday Online vs. In-store, Neranix for Christmas 2024, and so on.
