Relevance of compressing the images!
How do you compress images for your online store? It is the most asked question by the user. Christmas is a festive season when everyone does shopping in abundance. This is one of the primary reasons why your target audience would do shopping pre-Christmas and post-Christmas with seamless CX.
Last year, Christmas sales rose by 1.7%, showing optimistic growth compared to 2022. This makes it essential to prepare your site for heavy traffic and increased revenue.
Loading speed plays a key role in customer retention. Many customers and new visitors leave due to slow websites. Compressing images is vital to optimize speed and enhance user experience.
Images often slow down websites. They also influence purchasing decisions. High-quality image compression can boost your WooCommerce site’s speed and improve its ranking in SERPs.
The rise of digital buyers, reaching 345 million in 2023, highlights the importance of optimizing your WooCommerce platform for Christmas sales. Well-optimized visuals enhance buyer decisions, driving traffic, conversions, and sales.
For WooCommerce store owners, every aspect of your site matters. In this article, we’ll discuss the best ways to compress images to optimize your store. First, we’ll explore the ideal image types and formats for WooCommerce.
Best format of images for WooCommerce store during the Christmas sale
Image format plays a key role in delivering the best user experience on your WooCommerce store during Christmas. Understand how each format functions and impacts your site.
JPG and PNG are the most commonly used formats. JPG reduces file size, allowing faster loading on your WooCommerce store. However, JPG compression algorithms can degrade image quality over time. Saving and editing JPG files repeatedly lowers their clarity.
PNG works differently. PNG files are larger but maintain their quality even after multiple saves. They slow down site loading but are ideal for transparent backgrounds, icons, and logos. Choose the right format based on your site’s needs to optimize performance.
How do you compress images to enhance the Christmas sale of your WooCoomerce online store?
Every online store competes for better rankings with SEO and faster loading speeds. High-quality images play a big role in this.
You can compress images without losing quality or data. Use tools like Photoshop, GIMP, JPEG Mini, TinyPNG, and ImageOptim. For web optimization, try kraken.io or RIOT.
These tools and extensions help boost rankings by reducing image size. The best approach is to edit and compress images before uploading them to your WooCommerce store.
1. Compression is an accretive tool for Christmas sales
Online businesses are gearing up for Christmas to maximize ROI. Images play a key role in customer purchasing decisions. It’s crucial to reduce image size while maintaining quality and data.
Image compression is essential for faster loading speeds on your WooCommerce store. Compression shrinks the image size without changing its dimensions. There are two types of compression: lossless and lossy.
Lossless reduces file size without affecting quality. Lossy achieves greater size reduction but may lower image quality.
To learn more about optimizing images, connect with Neranix experts for personalized guidance.
2. Resize your image for a better shopping experience
The size of the image is inevitable for a better shopping experience and loading speed. Fortunately, with WooCommerce you will not face such difficulties. WooCommerce automatically resizes it, excluding the main image on your single product page.
There is no mandatory rule about the size of the image. It is based on the nature of the business or the product you sell online. For example-
Product Size(in px)
Plain T-shirt 800-1000
Jewelry 2000
It is recommended by digital experts to keep the size small for a better shopping experience, and smooth functioning. Additionally, you need to edit or make any changes to the image before uploading it to your WooCommerce site.
3. Focus on thumbnail sizes
WordPress automatically updates your WooCommerce store for Christmas sales with the thumbnail size of the image. The dimensions are optimized and controlled by themes.
But WooCommerce resizes your image based on your catalog page and some other segment wherever it is required, and mandatory.
Then click on the tab Appearance and visit customize. Then, by clicking on the WordPress Customizer, you can move to WooCommerce and click on the Product images.
By navigating through these tabs you can easily be able to understand the functionality of it. You just need to keep in mind that the quality of the image should not get hampered.
4. Mostly use JPEG images for WooCommerce online store to enhance Christmas sales
Many online businesses use several formats of images to optimize the speed of their website. As mentioned above, a JPEG image helps in enhancing the speed but the quality would get reduced if you would save it innumerable times. So, try to save it less and use it and all modifications should be done before uploading it.
For transparency, logos, and icons I would recommend the use of PNG images so that the quality will be maintained.
5. Simple background for the Christmas sale
Our digital experts at Neranix recommend keeping the background simple, and clean so that our focus should be more on the product that you are displaying rather than getting distracted by your eye-catchy background.
If you have observed Amazon keeps a simple, and clean background. The goal is to have more sales, and conversions with the right product image, information, and video. Additionally, it reduces the size of the image for faster speed of your WooCommerce online store.
Final Words
It is crucial to compress the size of your images not only to make the speed of your WooCommerce online store faster for Christmas sales but also would help in making it SEO-friendly.
The tools and plugins that have been mentioned above will help your WooCommerce to a great extent during the festive season like Christmas. As the number of digital shoppers has exceeded that, it is a hint that you need to make your WooCommerce store ready for Christmas 2024.
Learn how to sell with Neranix experts during Christmas 2024!
Double your revenue is especially important if you are a newly launched online business, and in this case, our professionals, especially those experienced with WooCommerce will assist you round-the-clock during Christmas.
Neranix is popular for its quality service globally. We also offer online customers the possibility to get a quick start with a good webshop solution.
Apart from that, our experts are also experienced with Magento, WooCommerce, UX/UI, SEO, WooCommerce plugins, online store development, PCK POS, Google Analytics, Google Ads campaigns, WooCommerce page speed, Black Friday, Magento SEO, WordPress, cart abandonment, Black Friday Online vs. In-store, Neranix for Christmas 2024, Cyber Monday Scam, and so on.
We desire to offer our customers an opportunity to get a good WooCommerce webshop for a good price, and with a good package.
Contact us to get to know about Neranix packages in detail.
