Impact of Slow Online Store
Slow online store is unacceptable in the era of digital age in 2024. Unless you are selling products that can only be found in your store, your competitors are just a click away. We could say it should be your USP.
Research shows that a 1-second delay in the loading time of your website impacts conversions by 7%. This impacts your shopping cart, decreases your sales, causes low ranking, poor user experience, and negative brand perception.
Time is money, and a fast-speed online store with quick response times is a valuable competitive advantage. Here are some reasons why you should invest in making your online store faster.
Search engines penalise slow online stores.
Search engines use web crawlers to read, index, and analyze websites. Based on the information they gather, they assess a page’s relevance and determine its ranking in the search network.
Additionally, these analyses provide insights into page sessions. When users visit only one page, it’s considered a bounce. To calculate the bounce rate, divide the number of single-page sessions by the total number of sessions.
Moreover, a high bounce rate signals that the page may be less relevant. The session duration also influences the page’s relevance. Often, one of the main reasons for bounces is a slow-loading page.
Customer’s experience with slow online stores
To begin with, slow loading speeds frustrate customers, which is detrimental in the long run. In fact, the real problem isn’t with those who voice their complaints, but with those who silently leave and turn to your competitors instead.
Moreover, a slow online store can cause issues during the purchase process. For example, customers may add items to their cart, but a sluggish page load, a freezing checkout, or a malfunctioning payment solution can prevent them from completing the transaction. As a result, a slow online store can lead to significant revenue loss.
On the other hand, the team at Neranix is highly skilled at designing online stores that perform with excellent page speed. For more information, feel free to contact our professionals. Whether your online store is based on WooCommerce or Magento, Neranix is the ideal platform for you.
Slow online stores and expensive SEO
If your online store loads slowly consequently, it affects the quality score of your ads. Even though your online store may not be bad, the quality score is determined by how search crawlers perceive your site. As a result, a slow online store leads to a reduction in quality scores.
User experience and speed are two paramount parameters that decide the quality of your website, and ranking is also determined based on the same factors. Furthermore, slow speed means you need to spend more on your ads to highlight your website in the top 10 SERPs because Google does not provide ranking to slow-speed online stores.
In addition, slow speed means you have to pay for your clicks. Visitors will come and go, and you will receive no sales, which ultimately increases your marketing costs. Moreover, slow speed impacts your backend too.
9 tips to improve the speed of your online store
This is the answer every user seeks to improve the speed of their online store.
- First, use high-quality or next-gen images such as WebP and AVIF formats.
- Additionally, applying a CDN will benefit your customers by speeding up content delivery.
- Make sure to enable caching so that browsers can store parts of your site for quicker access.
- Furthermore, minify CSS, JavaScript, and HTML to reduce your site’s loading time.
- It’s also important to research reliable hosting services to support your site’s performance.
- Moreover, clean your database regularly to keep it optimized.
- Limit the number of plugins and extensions you use to avoid unnecessary slowdowns.
- Finally, enable Gzip compression for your site files and always keep your plugins, themes, and extensions up to date.
Final Word
So, the article has clearly mentioned how slow online stores can directly impact your business. Follow all the tips that are mentioned above and improve your site.
The team at Neranix is also skilled in Magento, WooCommerce, WordPress, SEO, POS PCK, Google Analytics, Google Ads campaigns, online store development, WooCommerce plugins, UX & UI, and so on. You can contact our experts and talk about it in detail.
